I remember early days of my childhood, when I was able to appreciate the power of stories. Fairy tales took a large part of my free time and the tower of books was growing more and more reaching the critical height, threatening to make a big bang by falling on the ground. This was time full of reading stories that kept my attention for hours, gently leading me through an imagination path and involving me in the magical world of kings and queens.
Well, I am glad to discover that stories haven’t disappeared even in academic and professional life. Not only they have remained, they are so useful in communicating ideas. The greatest example are my inspiring teachers at Syddansk university where in each lecture examples from professional and academic fields are being actively involved in form of stories of their professional experience. I am sure that the power that non-linear information that for instance Wikipedia gives is invaluable. However, I would like to argue that good (inspiring, catching) stories is a good way in efficiently (and effectively) leading listeners into the topic. How much do you remember from your all-time most favorite teacher/hero/movie, and how much do you remember the content of the last encyclopedia you read recently?
Communicating ideas in a design team
I have experienced that it is not enough to have really great solution and idea when working in team. Actually there is not much sense of having one if I can’t communicate it in a way that other people can understand it and add to it (or argue against it). Badly communicated idea is being listened (by patient audience), then accompanied with blank eye-winks and forgotten immediately leaving a feel of emptiness and disappointment. On the other side, telling your ideas as a fairy tale, with a lot of imagination, examples, in expressive and coherent manner can really attract people attention and share your point with them.
In a field of design, communicating ideas is an essential part of teamwork. There are a lot of ideas flying around, and there is a significant need to share these ideas so that everybody understands and can evaluate them. In hard sciences there is often one common truth (like laws of physics) and involved people understand that. While in design ideas are arguable, both designs could make a sense, but which is better?
Is storytelling just about talent?
Some people seems to have natural grasp on communicating ideas clearly, convincingly and often inspiring the audience. That includes my fellow mates at university (Smaranda among them), friends and of course – professional speakers like Robin Sharma (whose books I am reading with a great enthusiasm), powerful Gary Vaynerchuk – the wine expert, amazing/incredible/unbelievable Steve Jobs and many more.
Such people I call good storytellers. Passioned about their topic, courageous, imaginative, to some extent – talkative. Are you born with such skills?
Well, as some people seems to be more communicative and imaginative as other, I think it could be learned (by doing). In a high school I could die when I had to communicate my work or other ideas in public. And many people have fear of that, even a special term has been introduced to describe that. So in that time I thought that good public speech is just about losing your fear and using your natural improvisation skills. As this is true to same extent (even the best have a little bit of anxiety), there is something more. A time invested.
Good storytellers and presenters respect the audience. They have prepared their story (or know topic very well, or if not – then have reaaaly great imagination skills) and they are passioned about sharing it with audience. They are proud of their story and seems that they are seeing a story in their mind visually making their speech a reflection of that cognitive movie. They are keen on seeing audience inspired.
I wish everyone, including me, to develop such passion of sharing good ideas to others in an attractive manner. A good way to start is to watch people who are good at it. And then try it by ourselves.




